How can a small local business with no marketing budget use...

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Product

Place

Good marketing is doing this well.

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Price

People

Perception

In Italy, how do people greet each other when they meet for the first time (e.g., on the street)? What's a good response to that greeting if you're not from Italy or don't speak Italian fluently yet?

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

I've tried to write a Kindle eBook and have published it on Amazon. But the thing is that I haven't made any sales yet even though I published it nearly 6 months ago. How do I get people to purchase it?

How can a small local business with no marketing budget use social media to attract more customers?

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